Prepared for Ted Kingshott
Ted, let's get World Supply selling
This is your step-by-step plan for getting free, organic sales from TikTok. First you'll give your store a proper domain. Then you'll use the TikTok account you already have to post content that converts viewers into buyers.
Supplier packs for resellers, from Ralph Lauren to Stone Island.
Low prices that are easy to buy straight from a TikTok video.
Free views from TikTok. No ad spend, just content that converts.
Nine steps to your first sale
Follow these in order, Ted. Start with the domain, then work through the TikTok steps.
Buy your domain on ShopifyDO THIS FIRST
A .myshopify.com link looks untrustworthy to buyers. A proper domain, like worldsupply.co.uk, makes your store look professional and gets more people to check out.
- In Shopify admin, go to Settings → Domains → Buy new domain
- Search for something like worldsupply.co.uk. If it's taken, try a close variation
- Keep it short, easy to spell, and ending in .co.uk or .com
- Once bought, set it as your primary domain so every link uses it
Set up your TikTok profile
You already have a TikTok account, so tidy it up. Your profile is the first thing people check before they buy.
- A lifestyle profile picture, not a logo
- A clear name that shows you're in reselling
- A short, simple bio with your World Supply link in it
Train your algorithm
Search for reselling content, then like and comment on those posts. This shows TikTok you're into reselling, so it pushes your videos to resellers.
- Resellers are the people who buy supplier packs
- Reaching the right audience is what makes your content convert
Fill your For You page & study it
Soon your For You page should be full of reselling videos. That means TikTok has your audience right. Keep it reselling-only.
- The accounts you see are your competitors
- Notice which content ideas and formats go viral
- Recreate those ideas with your own pictures and videos, never re-upload theirs
Post content that converts
Views alone don't pay. Your videos need to make resellers want what World Supply sells. Show the result, not just the product.
- Hook in the first 2 seconds with text on screen, e.g. "Where I get my Ralph Lauren for cheap"
- Keep videos short, around 7–15 seconds
- Use trending sounds from your For You page
- Post 1–3 times a day: morning, lunch and dinner. These are when people are scrolling most
- Stay consistent. Posting every day is what grows the account
Write captions that get comments
Your caption or on-screen title should get people to comment "vendor" or "supplier", like the example.
- One clear call to action, e.g. comment "supplier"
- Keep it short and easy to read
Watch the comments come in
When your content reaches resellers, people start commenting "supplier" or "vendor". Every one of those comments is a potential sale for World Supply.
Message them your store
DM everyone who comments and send them to World Supply, following the format in these examples.
- Reply quickly, while they're still interested
- Keep the message short and friendly
- Send your new domain, e.g. worldsupply.co.uk
Always have a story up
Keep a story live that clearly shows your store. People who check your profile find World Supply straight away, which saves you time and gets more sales.
The screenshots are examples of the format to follow. Use your own photos, videos and store link in your posts.
Ready to start, Ted?
Open your store, or message us on WhatsApp if you get stuck on any step.